The Dawning of a Viral Shirt: The Dawn Staley “Hey Boo” Tee

 When legendary coach Dawn Staley Hey Boo Shirt turned an off-hand comment into a headline-grabbing moment, fans weren’t the only ones laughing — they started wearing the joke. The Hey Boo Shirt, inspired by one of the most memorable quotes in recent women’s college basketball, has become more than just apparel — it’s a viral cultural moment.

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How “Hey Boo” Became a Thing

During a road game at LSU where the South Carolina Gamecocks pulled off a big win, Staley was asked about the hostile crowd reaction. Rather than respond with frustration, she leaned into the moment with humor, telling reporters, “Actually they were calling me ‘boo‘” — a comment that had everyone laughing.


Embracing that now-iconic quote, fans and designers quickly turned the phrase into merch. Soon after, shirts, hoodies, and other apparel emblazoned with “Hey Boo” — often paired with stylized graphics referencing Staley’s leadership — started popping up online and at Gamecocks games.

Why the “Hey Boo” Shirt Took Off

What makes the Hey Boo design so popular isn’t just its humor — it’s what it represents:

  • Coach Swag With Attitude: The shirt channels Staley’s quick wit and fearlessness — qualities that have made her one of the most respected figures in women’s basketball.
  • A Meme-Ready Line: “Hey Boo” works as a playful catchphrase fans can dress up or down, making it perfect for marches, watch parties, or casual wear.
  • Celebrating Positivity: Instead of letting a negative moment get the best of her, Staley turned it into a laugh — and fans turned that laugh into style.

Wear It, Rep It, Share It

Unlike standard team jerseys or logo shirts, the Hey Boo tee stands out because it tells a story. For Gamecock faithful and women’s basketball fans everywhere, it’s not just a piece of fabric — it’s a nod to one of the sport’s most iconic personalities and moments from the season.

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